In this “Wait, but Why” series episode, Keith Wright interviews Zoé Felicié, Sr. Patient Diversity Specialist at PPD, part of Thermo Fisher Scientific. They discuss the importance of patient diversity in clinical trials. Zoé outlines strategies for creating more diverse clinical trials, engaging communities, and how sponsors and CROs can enhance diversity initiatives. She also touches on empowering sites to implement these practices. This episode offers insights into making clinical research more inclusive, aimed at professionals seeking to improve diversity in clinical trials.