Join host Keith Wright in a discussion with Joel White, Founder of Marketcap Consulting, on “Wait, but Why.” This episode tackles the economics of clinical research, focusing on pricing strategies for sites, sponsors, and CROs. They dive into the current state of mergers and acquisitions in site networks and offer insights on developing effective pricing strategies.

Keith and Joel also break down the critical aspects of revenue, margins, and costs in clinical research operations. This episode is essential for anyone involved in the financial planning and strategy of clinical research, providing straightforward advice on navigating the industry’s economic challenges. Watch to understand the intricacies of pricing in clinical research and how to optimize financial outcomes.