Alec McChesneey shares his journey into clinical research and the importance of personal branding and marketing in the life sciences field. He emphasizes the need for companies to show employees the value of personal branding and provide support and resources. Alec also highlights the need for the industry to break out of the echo chamber and engage with a wider audience to improve clinical research education.
Episode Sponsor: ResearchRevolution.com
Quotes:
“I think that’s something that attracts me so much to the space, and to the clients that we get to work with at SCORR: every conversation revolves around how can we be better tomorrow than we are today?”
“That’s one of the things I love about SCORR is that we really view the mission of our clients – making clinical research more acceptable, making it more diverse, and really increasing the education and the workflow – we view that as our mission too.”
“We are really far behind in this industry. We have not taken advantage of personal brands, of thought leadership, of SMEs the way that companies can, and the ones that do it, do it really well. And I think I can count maybe on both hands and toes.”
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