In this conversation, Beau and Steve Wimmer discuss Steve’s background in e-commerce and clinical research. Steve emphasizes the need to apply e-commerce principles to clinical research, particularly in communication and recruitment strategies. They also highlight the importance of sharing stories and providing actionable takeaways in content creation.
Episode Sponsor: The Site Enablement League
Quotes:
“I think in the past year, I’ve noticed people in our industry sharing content in much more approachable ways.”
“The genesis behind our entire company, is that there are a lot of principals in eCommerce that are not being applied in clinical research – specifically with respect to how we communicate with people. How are we presenting the message or the offer of clinical research to the population? And how are we building the pathway into clinical research?”
“The bare bones of recruitment is really similar to a sales role right? You need to find leads, you need to make sure they’re qualified, and you need to make sure they have the right information.”
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